Introducing VITRI: A New Name, the Same Commitment to Pure, Elevated Drinking Experiences

By Patrick McCluskey

At Littorary, we've always believed what you drink from matters as much as what you drink. That's why we've worked tirelessly to create products that elevate your drinking experience—products that are uncompromised, sustainable, and crafted from glass. As we continue to grow and refine our mission, we're excited to announce that Littorary is now VITRI.

Why the Change?

VITRI, derived from the Latin word vitrum, meaning glass, reflects our focus on creating the purest drinking experience available. This name honors the material at the heart of our products and speaks to the clarity, transparency, and craftsmanship we are committed to delivering. It's a name that encapsulates everything we stand for: wellness, sustainability, and a dedication to premium experiences.

We want to thank our loyal customers and supporters for their continued backing as we embark on this exciting new chapter. Your trust and enthusiasm inspire us to keep innovating and improving.

Our Journey: Innovation Rooted in Tradition

Our story began with a simple idea: to create a lidded beverage container that elevates the experience of hot and cold beverages. Traditional lidded mugs, whether disposable or reusable, often include synthetic materials that can alter the taste of your drink by leaching chemicals that harm people and the environment. We set out to design a better alternative.

In 2022, we introduced the VITRI™ Tumbler, a lidded tumbler that uses a patented glass seal to join its all-glass lid with a double-wall glass base. By eliminating synthetic materials like plastic, rubber, and silicone from the drinking experience, we crafted a product that lets your beverages shine in their purest form.

Our efforts were recognized that same year when we won the Sustainability Award at the World Tea Expo's Devan Shah Tea Tycoon Competition and the Best New Product in Coffee Accessories at the Specialty Coffee Expo. This validation of our sustainability philosophy and commitment to enhancing the drinking experience encouraged us to continue innovating and offering products that align with our core values.

What Does This Mean for You?

While our name is changing, our commitment to you remains the same. VITRI represents an evolution of our brand that takes its name from our first product and stays true to what we've always believed in:

• Pure Glass for Pure Taste: VITRI drinkware is designed to let your beverages shine, free from unwanted tastes of plastic or metal. Our all-glass drinking experience preserves the true flavor of every sip.
• Commitment to Health and Wellness: Made with health-conscious consumers in mind, our glass is completely inert—no synthetic chemicals or toxins will leach into your beverages.
• Sustainability First: We're dedicated to reducing the harmful impact of plastic on our environment. By offering high-quality, natural glass alternatives, we empower you to make more eco-friendly choices.

Why VITRI?

VITRI embodies our philosophy of combining tradition with innovation. Natural materials like wood, cotton, and down have traditional qualities that man-made materials can't replicate—the grain of wood, the hand-feel of cotton, the resilient warmth of down, and the connection to nature. These materials imbue products with trust and familiarity, developed over centuries of use and evolved alongside us.

Our material of choice, glass, is both natural and perfect for drinkware. Found in nature on the beautiful black sand beaches of Hawaii, glass is stable and impermeable. This means any drink in glass contains only the intended ingredients, maintaining the flavor and health qualities—nothing added, nothing lost.

We are advancing glass design both functionally and aesthetically through a constant evolution of our design and engineering processes. Our products not only maintain the trusted integrity of glass but also align with a sleek, minimalistic aesthetic that enhances the modern drinking experience. The results can be seen in our award-winning, patented designs, simple elegant shapes, and refined use of texture to create visual contrast.

VITRI harks back to the benefits of traditional materials while presenting a modern vision of form and function.

What's Next?

As VITRI, we're more committed than ever to improving your drinking experience while supporting a healthier world. You'll see our new name and logo across our website, social media channels, and product packaging. Rest assured, whether you discovered us as Littorary or you're finding us for the first time as VITRI, you can expect the same exceptional quality and dedication to wellness, sustainability, and elevated experiences.

We're thrilled to announce the upcoming launch of our 12 oz Glass & Straw, planned to debut in spring/summer 2025. This new product is born from our brand's commitment to natural materials and innovative design. Crafted from high-quality borosilicate glass with an insulating double-walled design, it maintains the pure flavor of your beverages while keeping them hot or cold longer. The sleek, minimalist aesthetic and textured glass touchpoints enhance functionality and style, reflecting our dedication to creating products that are both beautiful and sustainable.

We're excited to take this next step in our journey, and we're delighted to have you with us. Welcome to VITRI, where tradition meets innovation, and every sip is pure, sustainable, and designed to be enjoyed.

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